Fractional Leader

Designing Brand and GTM solutions for strategic, sustainable growth.

Achieve your goals for growth, efficiency, and alignment without adding headcount. As a fractional leader, I bring 20 years of experience producing strategic marketing solutions for organizations such as Dun & Bradstreet, PitchBook, AllClear ID, Tides Network, Fusion, M3COM, and The University of Texas.

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How we can work together.

    • Clear Mission, Strategy, and Growth Priorities

    • ICP & Audience Segmentation

    • Value Proposition, Positioning, and Differentiation

    • Messaging and Narrative

    • Alignment of Marketing, Product, and Customer Experience

    • Comprehensive Re-Brands

    • Visual Identity and Voice

    • Brand Portfolio: Architecture, Positioning, Product Naming

    • Brand Partnerships, & Sponsorships

    • Customer Experience & Marketing

    • Positioning & Reputation for Talent Acquisition & Retention

    • Systems for Governance, Management, and Measurement

  • Add an experienced brand strategist and leader to your organization without adding a FTE to anyone’s headcount.

    • Lead the Strategy, Management, Marketing, and Measurement of your brands.

    • Serve as an in-house advisor to your Marketing, Communications, Product, and Customer Experience Leaders.

  • Expand your marketing team’s leadership capacity without the commitment of a full-time hire.

    Whether I’m a team leader or an individual contributor, I’ll be responsible for the planning, execution, reporting, and day-to-day decisions of an assigned marketing function.

  • Special projects are those time-sensitive, critical marketing needs that we must get done.

    Annual planning, launching a campaign, restructuring a marketing organization, or building Agentic AI are all examples of special projects.

    Whether it’s an executive request, a strategic transformation, or addressing an unexpected business or marketing challenge, I will lead this project for you through to completion.

  • "Our work with Amanda was game-changing. Her leadership and facilitation style is thoughtful and diplomatic, but relentlessly thorough. She will not let a team settle for a result that is less than authentic and powerful."

    —Susan McDowell, CEO

  • "When Amanda is in charge, you know it will be done right."

    —Kursten Mitchell, CMO

  • "As a leader, she brings out the best in teams and takes a phenomenal collaborative approach to each and everything she does, driving loyalty and amazing results because people want to do their best for her. She is truly an asset to any organization as both a consultant and a leader."

    — Jennifer Atkins, CMO of Dun & Bradstreet

  • "She took complex ideas…and made them simple, actionable, and easy to align around. You could tell every recommendation was well thought out, and it gave us real confidence."

    — Paul Heintges, COO of Elle Medicine

  • "Amanda draws from a wealth of experience and deep understanding in branding and marketing, which allows her to develop a solid strategy and execute on it with efficiency. She is highly capable and a tremendous asset to any team."

    —Kevin Barr, President

  • "Her vast knowledge of marketing and her ability to inspire and lead teams through change is remarkable. I loved having her as a sounding board for decision-making."

    —Abby Lutte, VP Product Marketing

  • "When we gave our business a new name and expanded service offering, Amanda defined a spot-on brand strategy and provided a clear, focused path to making the launch a winning moment with our users and sponsors."

    —Karen Bantuveris, CEO of SignUp.com

  • "She truly thought of our business as her own and analyzed every recommendation, looking into how it would fold into our overall strategy."

    —Jessica Stafford, SVP Consumer Solutions

  • "She holds herself more accountable than anyone else could and strives to ensure every ounce of effort was put into the solution."

    —Todd Ruff, CMO

  • "Amanda is an extraordinarily talented strategist."

    —Kathy Keanini, VP Strategy & Insights

  • "Amanda's integrity and professionalism give me complete confidence when she is representing our company. She is flexible and has the ability to seamlessly adapt."

    —Tara Yukawa, VP Growth Solutions

Don’t miss a beat.

Expand your team without adding headcount or project delays. Produce marketing that yields better results. Keep to your goals and commitments.

Let’s get to work.

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